Associate Director Digital Marketing

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job Responsibilities

• Leading the Digital Marketing team to formulate a digital strategy for Sun Life brand and products with an aim to build brand awareness, preferences and acquisition
• Work with relevant stakeholders to build the end-to-end client journey from lead generation to conversion
• Lead the media and creative agencies on content, planning and optimization
• Significantly raise our digital footprint and performance

Job Requirements

• Degree holder in business related disciplines
• Over 10 years of digital marketing experience in FI
• Highly familiar with the latest MarTech tools and applications
• Proven record in driving sales and performance
• Ability to lead and influence key stakeholders for digital transformation
• Media optimization, dashboard reporting, data analysis, acquisition journey design
• Highly familiar with HK and cross border media strategy
• Excellent communication skills in both verbal and written English and Cantonese

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

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