Manager, Brand Management, Fanta & Schweppes

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Job Description Summary:

Please note: This is not a Remote role and will require the individual to be based in Hong Kong and follow a hybrid work schedule. This is an Individual Contributor role.   

We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful. The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact.

What You’ll Do for Us:

• Core focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth.

• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.  

• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.  

• You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.   

• You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes.  

• Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.  

• Import and export winning ideas and work across the global Fanta & Schweppes marketing community. 

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree (MBA or equivalent) is a plus, especially with a focus on brand management, strategy, or digital marketing.

• Minimum 5 to 7 years of relevant experience in brand management, marketing, or related commercial roles, ideally within the FMCG, consumer products, or retail industries.

• Proven track record in leading brand strategy development and execution, ideally within the FMCG or consumer products industry. Experience across both emerging and established brands in the Hong Kong and Taiwan markets is highly valued.

• Hands-on experience in eCommerce-led business models and digital marketing strategies, with the ability to drive online brand growth and performance.

• Strong cross-functional collaboration skills, with experience working in complex matrixed environments across multiple geographies and teams (including Creative, IMX, Customer & Commercial, Franchise, Finance, and R&D).

• Strong business acumen with a data-driven mindset. You can connect insights to action and have a history of influencing key stakeholders with clarity and confidence.

• Budget planning and financial management capabilities, with an understanding of ROI and performance tracking.

• Full professional fluency in English is required to collaborate in our globally networked environment. Proficiency in Chinese (Cantonese or Mandarin) is highly preferred for success in Hong Kong and Taiwan markets.

• A passion for brand building, innovation, and creating consumer value. You bring curiosity, resilience, and a growth mindset in everything you do.

What can help you to be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

• Smart Risk: Makes bold decisions/recommendations.

• Externally Focused: Understands the upstream and downstream implications of his/her work.

• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

• Collaborate with the System, Customers and Key Stakeholders

• Develops Self and Others: Develop self and support others' development to achieve their full potential.

• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You 

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.

• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.