Marketing Executive (with AI Marketing Expertise)

Responsibilities:

• Design and develop innovative digital marketing campaigns leveraging the latest AI tools and technologies.

• Manage multiple social media and digital platforms (e.g., Facebook, Instagram, Rednote) with responsibilities including content creation, campaign execution, data analysis, and growth strategy formulation.

• Formulate and implement comprehensive digital marketing plans to promote various brand channels and initiatives.

• Coordinate and oversee video production efforts for channel promotions, YouTube live sessions, and program highlights.

• Collaborate effectively with internal teams and external vendors to launch successful marketing campaigns.

• Build and maintain strong, long-term relationships with clients, partners, and key opinion leaders (KOLs) or celebrities.

• Assist with campaign setup, ad material preparation, and manage advertising accounts.

• Analyze campaign data and insights to optimize marketing strategies and improve ROI.

• Utilize AI-driven marketing solutions and tools to enhance targeting, personalization, and campaign performance.