Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Assist in preparing the seasonal marketing campaign brief, coordinate with markets for the campaign launch plan and consolidate the plans for global/regional.
- Lead in regional media plan for both online and offline with media agency and track campaign performance on regular basis to draw insights and learnings.
- Maintain the latest marketing calendar for the region.
- Support the coordination of the marketing budget tracking/control/update on a regular basis.
- Support in marketing research exercise on a regular basis.
- Support GTM seasonal meetings and ad hoc presentations as required.
Functional Competencies:
- Innovative thinker with a desire to push boundaries
- Self-motivated and highly collaborative
- Fast learning abilities
- Fluency in English, Cantonese and Mandarin
- Strong written and communication skills
- Proficient in Word, Excel, and PowerPoint
- Effective time management
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in marketing, advertising, communications or related fields
- Minimum of 2 years’ experience in consumer-marketing or communications, or working in communications in a creative agency
- Knowledge of the various marketing operations and consumer experiences
- Strong analytical, strategic and organizational skills
- Experience working with global and international offices/partners
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.