Job Summary:
As a Specialist in Channel Marketing, you will support Channel Marketing team (in Sales & Distribution) to ensure the seamless execution of channel marketing strategies.
Job Responsibilities
Support Central Strategy and Planning team to perform regular reviews of market trends and channel performance (including China & International Markets), ensuring the launched initiatives align with the central planning strategy.
Gather and consolidate market insights from markets and channels to identify learning and opportunities for improvement, building up the learning library.
Take a key role in Branding & IP review process to guarantee adherence to brand guidelines and collaborate with the team to maintain brand integrity across international market and channels.
Monitor and review online travel product shelving, offering insights and recommendations for optimization.
Assist in managing sales-led influencer marketing campaigns, tracking key performance indicators (KPIs), and preparing reports on campaign effectiveness.
Coordinate logistics for in-park tours and events, such as trade familiarization tours, shootings and visits of influencers/ content creators. Ensures that all logistical elements arrive on time and in perfect condition.
As the key supporter of Channel Marketing team financial cycle, managing purchase orders, tracks approval workflows, records goods receipts, processes invoices and payments accurately and maintaining bookkeeping records.
Sets up new vendor accounts and prepares service agreements with standard templates.
Responsible for managing office, warehouses and sharepoints, the Specialist liaises with vendors to place orders, arrange deliveries, and organizes the storage and retrieval of marketing assets in the warehouse.
Requirements
4–6 years of experience in marketing, digital marketing, or the travel industry. Background in OTA platforms or influencer marketing is a plus.
Candidates with administrative experience and a strong interest in marketing are welcome.
Proficiency in Microsoft Office; experience with SAP or Coupa is advantageous.
Strong organizational and multitasking skills with attention to detail.
Excellent communication skills in English, Cantonese, and Mandarin.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Eagerness to learn and leverage new technologies, including AI tools.
HKProfessional