Basic Infomation
Department:
Alibaba Group
Degree:
Bachelor
Work Experience:
5 year
Job Description
1、策划并执行创新的营销活动，根据品牌定位和营销目标，研究、制定和主导执行有针对性的营销计划，以支持部门销售目标，提升品牌知名度和商家参与度；
2、通过行业研讨会、展会、事件营销、资源BD、线上线下创意及执行、与相关协会或KOL建立深度合作关系、传播公关等全链路整合及输出，发展现有客户和获得新客户，提升品牌影响力；
3、在传播端突破性的创新尝试，通过深入行业沟通、重要人物洽谈、跨界资源洽谈等寻找事件点；如：跨界营销、互动营销、社交媒体的新型整合营销项目落地，制造话题及行业影响力；
4、负责活动全周期管理，包括概念开发、预算制定、执行、评估和优化，确保活动目标的达成；
5、与跨部门团队紧密合作，包括产品、设计、销售和公关，协调资源，确保活动的顺利进行；
6、追踪和衡量营销工作落地效果，建立线索-订单的闭环指标，提供深度洞察，以优化活动效果，提升ROI；
7、跟踪行业趋势和竞品动态，为活动策略提供前瞻性的建议。
1. Plan and execute innovative marketing activities targeting the Hong Kong/Taiwan/Korean market. Based on brand positioning and marketing objectives, research, formulate and lead the implementation of targeted marketing plans to support the department's sales goals, enhance brand awareness and merchant engagement.
2. Increase the number of existing customers, acquire new customers and enhance brand influence through integrated marketing initiatives such as industry seminars, exhibitions, event marketing, resource BD, online & offline creativity and execution as well as public relations communication, establishing in-depth cooperative relationships with relevant associations or KOLs.
3. Make breakthrough and innovative attempts in the communication field, and seek event opportunities through in-depth industry communication, negotiations with important figures, and negotiations on cross-industry resources. For example, implement cross-industry marketing, interactive marketing, new integrated marketing projects on social media to create topics and industry influence.
4. Be responsible for the full-cycle management of activities, including concept development, budget formulation, execution, evaluation and optimization, to ensure the achievement of activity objectives.
5. Work closely with cross-departmental teams, including product, design, sales and public relations, coordinate resources to ensure the smooth progress of activities.
6. Track and measure the effect of marketing work implementation, establish closed-loop indicators from leads to orders, and provide in-depth insights to optimize activity effects and improve ROI.
7. Track industry trends and competitor dynamics, and provide forward-looking suggestions for activity strategies.
Position Requirement
1、本科及以上学历，市场营销、新媒体、传播学、营销类、会展经济与管理，具有5年以上相关工作经验;
2、具备出色的项目管理和组织协调能力，有成功策划并执行大型活动及客户游学活动的经验;
3、熟悉跨境电商行业，了解目标客户群体的需求和行为模式;
4、性格开朗，具备良好的市场敏感度和创新思维能力，并且有不断实践和主动交流的意愿；
5、具备优秀的表达和理解力，强烈的责任心和执行力；
6、有较强的学习能力和良好的团队合作意识，能够有效与内外部团队沟通合作。
1. Bachelor's degree or above in marketing, new media, communication studies, marketing-related fields, exhibition economy and management, with more than 5 years of relevant work experience.
2. Possess excellent project management and organizational coordination capabilities, and have experience in successfully planning and executing large-scale events and customer study tours.
3. Familiar with the cross-border e-commerce industry and understand the needs and behavioral patterns of target customer groups.
4. Outgoing personality, with good market sensitivity and innovative thinking ability, as well as the willingness to continuously practice and take the initiative to communicate.
5. Have excellent expression and comprehension skills, strong sense of responsibility and execution ability.
6. Possess strong learning ability and good team spirit, and be able to effectively communicate and cooperate with internal and external teams.