Title: Branded Content Editor
Location: Hong Kong
Department: Commercial, Content
Reporting to: Head of Sales, HK
Role Purpose
The Branded Content Editor will be the driving force behind our commercial storytelling, blending editorial creativity with client objectives. They will create compelling branded content themselves, or collaborate with freelancers, always ensuring it reflects the authentic Time Out tone of voice.
This role acts as the bridge between editorial excellence and commercial success, producing content that not only engages audiences but also delivers on client goals.
Our ideal candidate is bilingual and able to support both commercial and editorial teams across the business. Above all, they will ensure that every piece of content is high-quality, impactful, and enhances the overall user experience.
Responsibilities
- Branded/Sponsored Content: Production lead on all commercial content be it written, social video or eDM materials for both Time Out consumer website and business sites, ensuring all content meets high standards of quality and aligns with Time Out's voice.
- Freelance Commissioning: Take the lead on commissioning freelancers where needed and sub editing all work from third parties and internal where needed. Manage the necessary freelancer budgets/PO where required
- Content Management: Assist with publishing content on the Time Out website as needed, ensuring consistency and accuracy is maintained.
- SEO Optimization: Ensure content is optimised for search engines to maximise visibility and engagement.
- Amendments and Revisions: Support and work closely with account coordinators to incorporate client feedback and make necessary amendments to content. Step in with management support and act as the external liaison where needed
- Client Communication: Maintain clear and professional communication with clients to understand their needs and expectations, and attend client meetings as needed
- Brainstorming Sessions: Lead and participate in commercial brainstorming sessions, contributing innovative ideas and solutions.
- Pitch Content Creation: Provide necessary content and ideas for commercial proposals, in addition to subedit pitches and commercial presentations.
- EDM Content Curation: Contribute to the curation of editorial content for EDMs to maintain strong open rates and reflect the Time Out brand.
- Copywriting and Editing: Assist with writing and editing copy for EDMs, adjusting based on feedback from commercial and editorial teams.
- Proofreading: Assist with EDM content as required, ensuring it is thoroughly proofread before distribution.
- Social Content Creation: As required, check and edit content for Time Out’s social media platforms, assisting to create branded/sponsored posts and occasional editorial posts.
- Events: Take the lead on internal TO events, award offerings to manage both the editorial and commercial agendas
- Goals & Strategy: take an active role in ensuring commercial content achieves set traffic goals
Skills:
- At least four years’ experience in a full-time content editing or senior content writer role.
- A knack for creative writing, snappy headlines and social media.
- The ability to produce sparkling and error-free copy.
- Excellent organisational skills and ability to prioritise accordingly.
- The ability to work quickly to tight deadlines under pressure.
- Flexibility, urgency, drive and a professional approach at all times.
- An affinity for Time Out’s core values of empathy, curiosity, accountability, resilience and optimism.
- A love of the arts, entertainment, food, drink and travel.
- A portfolio of published work.
Benefits & Perks
Opportunity to join an award-winning market leader in digital publishing
Lots of free tickets and opportunities to experience our city culture
Flexible working arrangements
Fun, welcoming and supportive culture
Access to Learning & Development opportunities
Paid Parental Leave
Enjoy celebrations - we’re big on celebrating and acknowledging great work
Team bonding and social activities
What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
