Graphic and Digital Designer
傳訊與市場部
Job Summary
The Graphic and Digital Designer will play a vital role in visually communicating KFBG’s mission and work. This position is responsible for creating a wide range of multimedia visual content across print and digital platforms, ensuring a consistent and compelling brand identity. The ideal candidate will be a versatile designer with a passion for nature and sustainability, producing high-quality artwork for various communication and marketing needs, from publications and social media to on-site events.
Major responsibilities
This is an individual contributor role. The incumbent will report to the Head of Communication & Marketing.
Branding and Corporate Identity (CI):
- Champion and maintain KFBG's brand and style guidelines across all materials to ensure a cohesive and unified visual identity.
- Provide guidance on brand compliance and contribute to the evolution of the organisation's visual representation.
Print and Publications:
- Design and manage the layout and production of print materials, including the Annual Report, brochures, newsletters and posters.
- Liaise with printing vendors to ensure quality production and timely delivery of materials.
Social and Digital Artwork:
- Create engaging and original visual assets for all digital channels, including the KFBG website, mini-sites, social media platforms (e.g., Facebook, Instagram, LinkedIn), email newsletters, and online campaigns.
- Develop infographics, short videos, and other digital media content to effectively communicate our stories and conservation work.
Event Support:
- Design and produce promotional and on-site materials for KFBG events, workshops, and programmes, such as banners, signage, backdrops, and presentations.
General Duties:
- Collaborate closely with various departments to understand their communication needs and deliver effective design solutions.
- Manage multiple design projects simultaneously, from concept to completion, while meeting deadlines.
- Maintain an organised library of all design assets, including photos and graphics.
- Stay current with design trends, tools, and technologies to continuously enhance the quality of work.
- Carry out any other duties or ad hoc projects as required.
- Occasional weekend work is required to support events and other activities.
Job Requirements
- A degree or diploma in Graphic Design, Visual Communication, or a related field.
- Proven experience in graphic design or communications role, with a strong portfolio showcasing expertise in both print and digital design.
- High proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier Pro) and other relevant design software.
- Excellent understanding of typography, colour theory, layout design, and branding principles.
- Experience in preparing files for print production.
- Strong communication and collaboration skills, with the ability to present design concepts clearly.
- Highly organised, detail-oriented, and capable of managing multiple projects under pressure.
- Ability to work independently as well as part of a team.
- Good command of both written and spoken English and Chinese is an advantage.
Application Method
Interested parties, please send your CV with current / last salary, expected salary and availability to the People & Culture Department, Kadoorie Farm & Botanic Garden Corporation, Lam Kam Road, Tai Po, New Territories, Hong Kong or via email at [email protected]