Marketing Manager, Hong Kong
Are you a strategic, hands-on marketer who thrives on building pipeline, elevating brand visibility, and engaging customers?
Join Thomson Reuters’ Legal business to lead integrated marketing for Hong Kong and Greater China—partnering closely with Sales and Product to drive impact in one of our most important Asia markets.
In this role, you’ll shape and execute localized, data-driven campaigns across channels, create compelling content in English, Cantonese, and Mandarin, and bring the legal community together through high-impact events and partnerships. If you’re energized by measurable outcomes, cross-functional collaboration, and the fast-evolving legal tech landscape, we’d love to hear from you.
About the Role
In this opportunity as a Marketing Manager, Hong Kong, you will:
- Lead marketing strategy and planning: Develop and execute comprehensive local marketing plans aligned to regional priorities and sales objectives; contribute to annual planning and budgeting
- Drive integrated campaigns and demand generation: Run always-on and targeted campaigns across email, digital, social, third-party platforms, webinars, and events to grow pipeline and revenue
- Optimize with data: Track and report MQLs, SQLs, pipeline, and ROI; use analytics to test, learn, and iterate
- Create and localize content: Develop blogs, case studies, emails, event collateral, and thought leadership in English, Cantonese, and Mandarin in collaboration with subject matter experts
- Execute events and partnerships: Plan and deliver customer roundtables, forums, trade shows, and sponsored events; build partnerships with law societies, bar associations, and publishers
- Align stakeholders: Partner with Sales, Product, Regional Marketing, and Global Marketing Operations to ensure tight go-to-market alignment and brand consistency
- Mine market insights: Monitor legal industry trends, competitor activity, and customer feedback to refine strategy using tools like Google Analytics, Salesforce, and Marketo
About You
You’re a fit for the role of Marketing Manager, Hong Kong if you have the following required qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 7+ years of B2B marketing experience, preferably in legal, technology, or professional services
- Proven field marketing and demand generation experience with measurable pipeline and revenue impact
- Strong knowledge of the Hong Kong and Greater China legal market
- Native or fluent Cantonese and Mandarin; strong written and spoken English
- Hands-on with digital marketing and analytics tools (e.g., Salesforce, Marketo or Eloqua, PowerBI, LinkedIn Campaign Manager, Google Analytics)
- Excellent project management; able to manage multiple priorities under tight deadlines
- Strong stakeholder management; effective across teams, levels, and regions
- Collaborative, resourceful, detail-oriented, and passionate about data-driven marketing
Additional preferred qualifications include:
- Experience localizing global campaigns and messaging for Greater China
- Background in event-led marketing and partner co-marketing
- Familiarity with ABM tactics and marketing automation best practices
#LI-RZ1
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com.
