At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Roche Pharmaceuticals
The Mission
● The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right contents with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement.
● The MSI collaborates with cross functions to embed Roche into meaningful moments and episodes in the customer and patient journey. The MSI has a high sense of urgency in reaching trip-win outcomes for Roche, our patients, and the healthcare ecosystem.
● All Roche Hong Kong & Macau employees are to lead by example, in a networked way of working. This is where solutions are sourced from the global network first, to avoid duplications, and to achieve better patient outcomes faster
● All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment, aligned with the long term Roche vision of Personalized Healthcare
Major Accountabilities
Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights:
●Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders
● Proactively Identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches
● Deep understandign of the customers’ behaviors and leaverage a seamless customer engagement strategy based on their behavioural needs, along the customer journey touchpoints, in order to reach the ultimate personalized customer experience and maximize the patient, business and system impacts on the responsible disease areas
● Analyse data garnered through marketing campaigns in order to learn how a campaign has contributed to conversions, customer behavior, etc. Develop insights that provide actionable solutions and next steps
● Analyse customers’ demand of the product supply and forecast the sales trends driven by market events
● Manage customer ordering process, remove roadblocks by different methods and collaborate with supply chain team and distributor(s) in order to improve customer experience
● All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business
● This position profile serves only to give a broad outline of the duties required and will be renewed and amended at periodic intervals in the consultation with the incumbent
Mindset & Behaviours
Embrace the Roche Values of Integrity, Courage & Passion
Demonstrate Roche Leadership Commitment & Core Competencies
VACC- Embrace and master VACC (visionary, architect, coach, catalyst) behavior
Growth- Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
Value creation- Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value. Ability to say “No” to stakeholders when the value is not predictable/foreseen
Digital- Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem
Enterprise- Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment and more broadly, across Roche globally.
Enablers-
Embrace agile ways of working to facilitate the transformation journey and achieve our North Star
Enabler mindset to leverage the internal and external networks to create value and scale impact
Self-managed- Self-management and self-direction - altruistic in supporting the global network to embrace PAM (Purpose. Autonomy and Mastery)
People development- Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning
Experiences. Knowledges & Qualifications
● 5+ years of experience in the pharmaceutical industry
● Strategic agility and planning & implementation skills
● Broad knowledge on multichannel and omnichannel marketing strategy and execution
● Excellent communication (for internal and external) and networking skills
● Strong business acumen and broad understanding of Roche’s present portfolio
● Fluent in both English and Cantonese
● University degree in business, marketing or life sciences
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
