Who We Are…
Soho House & Co is a collection of members' clubs, restaurants, hotels and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally.
Our Mission…
Soho House is a platform for creativity and a space for its diverse membership to have fun, connect, discover and grow. Our passion is people, and we put members and our team at the heart of everything we do. We promote equality, respect and kindness within our walls, and in every community, we create around the world. At Soho House, culture is everything and we believe that our Houses are only as good as the people who work within them.
The Role…
At Soho House the Regional Membership Manager for Cites without Houses, is responsible for directly building and defining the local membership community in Singapore, and further Southeast Asia cities to ensure the membership culture, experience and sales are maximised. They will manage and handle recruitment, retention, member inquiries and represent Soho House to our members and their guests.
You will be a direct link between our members and the rest of the business, acting as a voice for our members.
An integral aspect of the role is developing relationships, understanding the member community, their mindset, needs and consistently being present for our members.
This Regional Membership Manager will report into the Membership Director for Asia Pacific, ensuring membership targets are achieved and that the overall member experience is consistently high quality, friendly and memorable.
They will work cohesively with their peers in events and content to deliver the best possible experience for all Cites Without Houses members.
Main Duties…
- Membership Acquisition: Grow the membership base in Singapore and Southeast Asia significantly. Meet all intake targets by quarter and build a strong waitlist across all cities in the region
- Committee Management: Responsible for building, growing and motivating the Membership Committees in your cities, ensuring they are of sufficient size and optimally balanced in terms of race, gender, age, industry and level of experience
- Events & Experiences: Host regular events and experiences for members, working closely with the Regional Events Producer to execute each event, ensuring each event delivers the Soho House magic and promotes member engagement
- Communications: Working with the Membership Director for your region, ensure the communications plan for your cities is delivered and that your members receive relevant and regular content and communications
- Data Analysis: Conduct on-going analysis on members acquisition, retention, churn and engagement
The Day to Day…
- Applications: review, rate and mark for approval applications which are received, ensuring all approved applications are suitable for Soho House membership.
- Membership admin: liaise with the Membership Admin team when necessary to assist with resolving any issues with cards and payments.
- Member introductions: organise and host Member Introductions to welcome new members to each House.
- Meeting members: make a point of meeting as many applicants and new members as possible, explaining your role and allowing them to contact you if they choose
- Local outreach: engage in considerable networking and outreach activity in new cities to establish key local individuals, connectors, opinion leaders and inspirational creatives to build brand awareness, spread goodwill and attract new members
- Managing member behaviour: taking guidance from the Membership Director in your region, make potentially difficult calls to members regarding behavioural issues, detailing notes of the conversations to be documented. Ensure all member behaviour/conduct issues are correctly documented and followed up on
- Newsletters: write and edit monthly newsletters and ensure members receive relevant and regular content and communications
- House benefits: secure local Member Benefits with partners and brands showing the value of the Soho House membership
- Local intel: gather intel on the makeup of the creative industries in each city, the population, which areas are the cool areas to be in, where people hang out, what trends and challenges are present in the city
- Wider membership team: take part in periodic conference calls or meetings with international membership colleagues to discuss current issues, as well as brainstorms and creative meetings as appropriate.
- Brand ambassador: be a Soho House brand ambassador wherever in the world you go, always embodying our core values and bringing the Soho House magic
- New openings: support the transition from a City to a House as and when required, working with the House membership team to ensure the members are kept engaged throughout the transition
Requirements/ Qualifications:
- Eligibility to work in Singapore (national, visa or permanent resident)
- Excellent written and verbal communication skills in English. Another language is preferred but not necessary
- Ideally 2+ years working or studying in the UK or US, with a deep knowledge of Western cultural norms
- Extroverted, charismatic, confident and creative personality
- Self-motivate and driven to get things done without a team around them
- Entrepreneurial mindset and driven to succeed
- Minimum of 3+ years’ related experience with a proven track record of leading a professional, efficient, high quality, service-oriented operations
- 1+ years Management experience
- An individual with an extensive black book of contacts in the creative industries in your region/cities
- Flexibility to travel frequently around your region, as well as working late nights and weekends as and when required
- Strong organisational and management abilities
- A well-traveled individual with an educated worldview and a learned appreciation of different cultures, politics, areas, creative groups and social scenes.
- A consummate people person and natural networker
Employee Benefits
- Employees can stay at any of our Houses around the world for a special rate of $100 USD, or equivalent currency, per night (subject to availability)
- Employees can enjoy 50% off food & drink at our public restaurants from Monday to Sunday, at any time of day
- A complimentary Every House Soho House membership that give access to all 45 Soho Houses globally and their events, gyms, etc.
