Director, Marketing & Communications, Asian Markets

You desire impactful work.
 

You’re RGA ready

RGA is a purpose-driven organization working to solve today’s challenges through innovation and collaboration. A Fortune 500 Company and listed among its World’s Most Admired Companies, we’re the only global reinsurance company to focus primarily on life- and health-related solutions. Join our multinational team of intelligent, motivated, and collaborative people, and help us make financial protection accessible to all.

Position overview

Drive, implement and support the development of the marketing and communication strategies and initiatives across the region to support the growth strategies of the business and build the RGA brand in Asia.

He/she should be an experienced marketing and communication specialist with good knowledge of the Life and Health (re)insurance industry. Key relationships will include the  Global and Regional Account and Marketing team; other regional and local functions e.g. Regional Pricing, Underwriting, Medical, Claims, Data and other SMEs as well as the marketing and business development teams of local offices; Global Marketing and Corporate Communications.

Responsibilities

• Develop and drive an integrated communication strategy in the region, through efficient processes, to support the growth strategies of RGA Asia
  • Execute the communication strategies and initiatives, including the creation and coordination of various type of collaterals and channels, to amplify RGA’s products, solutions and services in alignment with regional and local business initiatives and thought leaderships
  • Ensure consistent brand messaging across all marketing channels and materials by providing creative direction and working with global brand and graphic specialists, to enhance brand relevance and loyalty within the evolving L&H (re)insurance sector in Asia
  • Develop and maintain an effective Social Media strategy for RGA Asia that maximises impact of RGA’s client events, sponsorships, thought leadership publications etc
  • Establish and maintain efficient processes with other stakeholders such as global, regional or local marketing, compliance and business owners, to facilitate the publication of effective marketing and communication materials, including the facilitation of content translation where applicable
  • Continuously research, build rapport with industry bodies and media organisations, to develop a pipeline of regional or local award submissions to raise brand awareness in growth areas for RGA Asia
  • Work closely with the Regional Events Specialist to support the marketing, communication, content and collateral for events and sponsorships
  • Continuously seek better marketing and communication opportunities to maximize the value of RGA’s solutions and brand presence including the identification of press, editorial and other media opportunities
  • Consult on effective distribution of marketing materials
  • Stay up to date with the latest marketing best practices and tools (e.g. the use of AI tools) and the subsequent impact on current strategy and content development processes
  • Responsible for developing and managing the communication budget
  • Develop and report on marketing performance metrics (e.g. open rates, click through successes, engagement rates, and other marketing metrics) to suggest content and channel optimization

• Support the development of professional brand-consistent marketing content to elevate Business Development (BD) efforts externally and Product Development (PD) initiatives internally in the region
  • Design and produce engaging marketing content for BDPD pitch decks and presentation materials in various formats such as articles, infographics, videos, power-point etc. covering Thought Leadership, products, solutions, market research etc. to accentuate RGA’s value propositions to the target markets.  This is accomplished by working with SMEs,  BDPDs, and leveraging RGA global resources where relevant
  • Actively drive and design a range of internal and external marketing collaterals such RGA Newsletters, CEO Connect etc. to optimise marketing effectiveness of the client communications
  • Manage RGA Asia’s content repository and infrastructure that include platforms such as the RGA Asia’s SharePoint site, RGA’s corporate websites with global resources

• Support on other regional and local marketing initiatives as required. This may include working with market research specialists to develop and publish content on industry insights, clients and/or consumer trends

Requirements

Qualifications and experience

• University degree or equivalent experience with a degree in marketing, communication, journalism, public relations or a related field preferred
• 8+ years working experience in (re)insurance or other financial services industry. Good knowledge of Asian life & health insurance products/solutions is highly regarded
• Prior experience with graphic/infographic design preferred
• Prior experience in B2B marketing of consulting services or solutions

Skills and competencies

• Highly motivated, results oriented and solutions focused
• Strong project management skill: Organized, delivery-orientated with the ability to work with multiple concurrent projects
• Ability to multi-task, prioritize work and meet deadlines
• Excellent English and public communication skills (both written and verbal); strong ability to communicate difficult concepts and negotiates with others to adopt a different point of view with a high attention to detail
• Strong in content editing and presentation design: Advanced Word, Excel and PowerPoint skills
• Ability to liaise with individuals across a wide variety of markets and operational, functional, and technical disciplines, work well with all levels of management
• Innovative, proactive and improvement oriented with the ability to think outside the box and initiate and drive new initiatives
• Ability to work well within a team environment and participate in program/team projects
• Ability to work within a virtual office environment including dealing with stakeholders that are not physically in the same office
• Ability and willingness to travel within the region occasionally

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What you can expect from RGA:

• Gain valuable knowledge from and experience with diverse, caring colleagues around the world.

• Enjoy a respectful, welcoming environment that fosters individuality and encourages pioneering thought.

• Join the bright and creative minds of RGA, and experience vast, endless career potential.