The Peninsula Hotels, a division of The Hong Kong and Shanghai Hotels Limited, operates twelve world-class luxury hotels across Asia, Europe, and the USA. Known for our legendary hospitality and commitment to excellence, we offer an extraordinary environment that blends elegance with modernity, delivering unforgettable experiences to our guests. The Peninsula Hong Kong, our flagship hotel, is seeking to hire a world-class sales and marketing leader to drive commercial strategy across this company owned asset.
- Oversees all aspects of the sales and marketing function, including sales generation, revenue, brand marketing, digital and event operations
- Drive S&M effectiveness, performance and initiatives to unlock new and optimise existing revenue streams
- Join a pre-eminent and world-renowned hotel with rich history
Key Accountabilities
- Develop and implement defined sales and marketing strategies to drive revenue and market share, partnering with COE functional leaders to optimise revenue, digital and branding initiatives
- Plan and execute marketing campaigns, promotions, and collateral to drive revenue and meet property objectives
- Evaluate the performance of each sales channel with an emphasis on developing strong partnerships to maximize benefits
- Proactively position and market the property to build long-term, value-based customer relationships and repeat guests across all divisions
- Manage the marketing budget to enable the development of campaigns and promotions that are brand accreditive
- Achieve revenue metrics, guest and employee satisfaction with an emphasis on securing the financial success of the asset for the long-term
- Initiate creative and transgenerational marketing and branding initiatives which are transformative, wide reaching and impactful in-line with shifting guest demographics
- Act as a mentor and coach to the team, instilling a performance and brand led culture that is focused on continuous improvement
Qualifications
- Minimum of 10 years of leadership experience in marketing, sales or similar within the luxury hotel industry
- Proven track record of achieving revenue metrics and driving market share
- Transformative leader with ability to enable S&M evolution
- Leadership experience being a custodian of a luxury brand with a global legacy
- Working knowledge of digital, revenue and branding strategies
- Ability to develop, implement and implement strategic sales and marketing plans
- Suitable qualification in business, marketing, or a related field
This position is open to international candidates willing to live and work in Hong Kong with a pedigree leading a prestigious brand / hotel. We look forward to receiving your application and will communicate in due course.