Freelance SEO Specialist (Remote)

Position Overview

As our digital team continues to grow, we are looking for a Freelance SEO Specialist to support operations across key SEO areas. The ideal candidate should be experienced in both strategic and hands-on SEO, capable of executing multilingual SEO tasks across global and regional accounts. Experience in SEM or paid media is a strong plus.

Responsibilities

SEO Strategic Planning & Research

• Conduct keyword research, search intent mapping, and keyword clustering aligned with local/regional objectives.

• Perform competitive landscape and market analysis to inform SEO strategy and identify opportunities.

• Provide SEO input during campaign or website planning phases to shape structure and content strategy.

On-Page SEO

• Optimize metadata (titles, descriptions), headings, internal linking, URL structures, and content hierarchy.

• Execute multilingual on-page optimization tasks based on keyword mapping and localization requirements.

• Implement SEO best practices across web and landing pages using various CMS platforms (e.g., WordPress, AEM, Drupal).

Technical SEO

• Conduct site audits using tools like Screaming Frog, Sitebulb, or Ahrefs to identify crawlability, indexation, and technical issues.

• Monitor and troubleshoot issues related to site speed, mobile usability, redirects, broken links, and canonicalization.

• Support implementation and validation of structured data (schema markup) and assist in page performance tracking via Google Search Console.

SEO Copywriting

• Support topic ideation based on SEO trends, user behavior, and seasonal opportunities.

• Provide keyword-rich content outlines and guidelines for writers, ensuring alignment with SEO and brand tone.

• Draft or edit short-form and long-form content (e.g., blog articles, landing pages, product descriptions) with a strong focus on search visibility and relevance.

Reporting & Collaboration

• Prepare performance reports and dashboards using Looker Studio, GA4, Search Console, and third-party tools.

• Collaborate with internal content, paid media, and development teams to align SEO execution across functions.

• Communicate progress, findings, and priorities regularly to the project team lead.

• 3+ years of hands-on SEO experience and working knowledge of SEM., preferably within an agency, multilingual or global account setting.

• Proficient in major SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.

• Familiarity with CMS platforms (WordPress, AEM, Sitecore, etc.) and basic HTML knowledge is a plus.

• Solid understanding of SEO best practices across technical, on-page, and content SEO.

• Experience with multilingual or regional SEO across APAC or international markets is an advantage.

• Strong attention to detail and ability to meet deadlines independently.

• Excellent communication in English (written and spoken); additional language skills (e.g. Chinese, Japanese, Korean, French) are a bonus.

• Availability to work within HK/SG working hours and collaborate via tools like Slack, Trello, and Google Workspace.

Why Join Us

• Work with a globally-minded, multicultural team on premium international brands.

• Flexible freelance engagement model (project-based or monthly retainer).

• Opportunity to deepen SEO expertise through diverse cross-market and cross-industry exposure.