- In partnership with Client Partner, analyze client situations and devise integrated marketing and advertising strategies optimally
- Use data, insights and market intelligence to identify opportunities and guide strategy and implementation of Facebook solutions
- Serve as external product consultant educating clients and agencies on product solutions and driving product adoption
- Drives product innovation internally with cross functional partners based upon market trend and emerging needs of clients
- Plan media and lead the implementation of campaigns to deliver against client business objectives
- Outline and oversee measurement scheme, tracking, and results delivery to study the effectiveness of Facebook solutions
- Oversee budget spend, manage analytics and dashboards, and provide optimization and real-time recommendations
- Collaborate with Client Partner to exceed sales and yield goals for the book of business that assigned to you
- Accountable on Operation Rigor and Project Management
- Manage complex external and internal work streams, and optimize clients’ advertising operation mode to meet business objectives
- Oversee internal account operations (e.g. troubleshooting and fixing issues, monitoring and alerting ads policy violations, setting up account and financial details, etc.)
- Build and manage relationships with both C-suite and front-line stakeholders in clients and agencies (media, ad creative, Facebook Marketing Partner, etc.)
- Collaborate very closely with a broad group of internal cross functional teams and cross region counterparts
- BA/BS degree in Engineering, Computer Science, Math, Statistics, Economics, Business or Marketing with a focus on analytics
- 6+ years experience working directly with marketing, media and/or consulting firms and demonstrated leadership skills required
- Effective problem solving and decision-making skills
- Experience working effectively with Cross Functional teams and all levels of management (internally and externally)
- Experience with manage multiple projects while maintaining strict attention to details
- Familiar with communicate, collaborate and work effectively on a team
- Familiar with build ongoing relationships with external clients
- Advanced Excel skills and experience with data analysis
- This role will manage clients whose usual business language is Mandarin and English. Knowledge of Mandarin is essential for success in this role
- Preferred Qualifications Experience with the digital advertising (Direct Response marketing, data and technology solutions, ad-tech, partnerships, CRM) a plus
- Experience with data visualization tools or analysis tools and relational databases such as Tableau, SQL or R a plus
- Extensive experience as a Meta user and familiarity with Meta’s ad solutions preferred
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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