What you'll do:
- Identify short-term and long-term direction and resource needs to acquire both new users and driver leads for managing consistent business growth in both Paid and Organic perspective
- Support the digital marketing team on product requests around new features and tracking enhancements
- Full funnel media strategy and digital performance marketing scope to the assigned markets
- Lead the assigned markets to drive alignment with local marketing teams on new user and driver acquisition including online and offline media strategy
- Plan, monitor & improve all acquisition efforts being run on various channels including paid social (like Meta, Tiktok etc), search, digital channels (like UAC etc), programmatic, and offline media
- Lead and supervise the performance media operation, to achieve weekly, monthly and quarterly target for user and driver acquisition
- Support local city marketing teams in different markets, to improve their digital marketing operation proficiency, and enhance campaign performance
- Build an efficient conversion of driver & user marketing funnel and deploy cross-channel campaigns.
- Explore, evaluate, experiment and nurture new channels and technologies to improve the acquisition performance
- Collaborate with and influence product and tech teams, to launch new product requests to enhance user onboarding experiments, or improve tracking and optimization
- Troubleshoot data and tracking-related issues to ensure robust and accurate end-to-end tracking
Supervise the team to support and oversee implementation of the digital marketing and acquisition team with below functions:
Tech, product and data:
What you'll need:
- 8+ years of experience in marketing with strong experience in performance marketing and managing large scale, outcome-based digital campaigns, in regional or global markets
- Strong understanding of digital marketing technologies, digital advertising technology, and channel ecosystems
- Strong knowledge in AdTech and measurement: Adwords, Facebook Business Manager, Google Analytics, Appsflyer, Tableau, Supermetrics
- Previous experience in working in a Tech Startup or On-Demand delivery company would be a plus
举报职位
