Develop and execute comprehensive e-commerce strategies tailored to the PRC market, including platform optimization on major Chinese e-commerce sites
Oversee digital marketing campaigns with a deep understanding of China-specific marketing trends, consumer behaviors, and regulatory environments.
Analyze and adapt strategies for the Hong Kong market, ensuring alignment with local preferences, competitive landscape, and cross-border opportunities.
Manage online storefronts, product listings, inventory, and customer engagement to maximize sales and conversion rates.
Collaborate with cross-functional teams (marketing, supply chain, IT) to enhance user experience and integrate omnichannel approaches.
Monitor KPIs such as traffic, conversion, ROI, and customer retention; provide data-driven insights and recommendations.
Stay abreast of e-commerce innovations, tools, and best practices in the Asian region.
Requirements:
Bachelor's degree in Business, Marketing, E-commerce, or a related field; Master's degree preferred.
At least 5 years of hands-on experience in e-commerce management, with a proven track record in the PRC market (e.g., managing operations on Chinese platforms).
Strong knowledge of China marketing ecosystems, including social media (WeChat, Weibo, Douyin), SEO/SEM, influencer partnerships, and digital advertising.
Familiarity with the Hong Kong market dynamics, including consumer trends, e-commerce regulations, and localization strategies.
Proficiency in analytics tools (e.g., Google Analytics, similarweb) and e-commerce platforms.
Excellent communication skills in English and Mandarin (Cantonese is a plus).
Retail experience is highly desirable, particularly in blending online and offline strategies.
All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
Full-time
举报职位
