BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.
About the Opportunity:
We are seeking a strategic and execution-focused Product Marketing Manager to join our growing team. This role is critical in bridging product capabilities with market needs, supporting go-to-market initiatives, and ensuring our white-label cryptocurrency exchange solutions are positioned effectively in a highly competitive and fast-evolving landscape.
As a key member of the Strategy team, you will work closely with Product, Sales, and Client Success teams to craft compelling messaging, enable sales with relevant tools, and communicate product value to both technical and non-technical stakeholders. Your work will drive product adoption, client satisfaction, and market differentiation.
Responsibilities:
- Develop and refine product positioning and messaging for white-label exchange modules (e.g., Spot & Futures Trading, KYC, fiat on/off ramps, trading engine, admin console).
- Plan and execute go-to-market strategies for new features, integrations, and product releases.
- Create and maintain client-facing materials, including product guides, sales decks, competitive briefs, and FAQs.
- Collaborate with the Product team to translate technical features into client benefits and marketing narratives.
- Conduct market research and competitor analysis to inform strategy and identify differentiation opportunities.
- Partner with Sales and Customer Success to support client acquisition and onboarding with tailored messaging and enablement materials.
- Collect and synthesize client feedback to help inform roadmap prioritization and identify gaps in product messaging.
- Lead internal training sessions to ensure teams are aligned on product updates, positioning, and value propositions.
Requirement:
- 3–5 years of experience in product marketing, preferably in B2B SaaS, fintech, or crypto/blockchain industries.
- Basic understanding of cryptocurrency markets, trading platforms, and blockchain concepts. (Not a deal breaker!)
- Proven ability to craft clear, concise, and compelling messaging for technical products.
- Experience launching new features/products and managing cross-functional go-to-market plans.
- Strong collaboration and communication skills, with the ability to interface with technical and commercial teams.
- Self-starter with a strategic mindset and bias toward execution.
- Familiarity with tools such as HubSpot, Notion, Figma, Google Workspace, and project management platforms.
Nice to have
- Experience in crypto, fintech, or a B2B SaaS company
- Mandarin speaking is a plus
- Graphic design experience
Perks & Benefits
- Competitive total compensation package
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
- And many more! Apply and let us tell you more!
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