Purpose
Lead the development and execution of integrated marketing, branding, digital, and communication strategies that drive brand consideration, customer acquisition, customer engagement, and market share growth for the Zurich Insurance (HK) in local market's competitive landscape, covering both General Insurance and Life Insurance.
Job Accountabilities
- Strategic Leadership
- Develop and implement the annual marketing plan aligned with business objectives
- Manage marketing budget allocation across channels and initiatives
- Brand Management
- Steward the corporate brand identity, ensuring consistency across all touchpoints, e.g. digital, print, events, partner channels
- Enhance brand positioning and perception through storytelling, CSR initiatives and thought leadership
- Digital Marketing
- Oversee digital marketing strategy including social media, content marketing, to ensure consistent messaging to meet business and branding objectives
- Leverage data analytics (e.g. Google Analytics, CRM) to track ROI, conversion funnels and campaign performance
- Implement lead generation and nurturing programs for insurance products covering General Insurance and Life Insurance
- Corporate & Marketing Communications
- Lead PR, media relations and crisis communications
- Develop multilingual (English & Chinese) content for campaigns, brochures, videos and sales collateral
- Closely work with business to design end-to-end campaigns for product launches, seasonal promotions and corporate initiatives
- Collaborate with internal and external stakeholders to ensure campaign alignment
Job Qualifications
- Minimum 10 years of relevant experience in insurance industry, preferably in MNC environment
- Strong domain knowledge and experience in brand execution and digital marketing
- Exceptional leadership, communication and stakeholder management skills
- Excellent command of both written and spoken English and Chinese
Why Zurich
At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?
We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great!
Join us as we constantly explore new ways to protect our customers and the planet.
- Location(s): HK - Hong Kong
- Remote working: Hybrid
