HOW MIGHT YOU DEFY IMAGINATION?
Amgen is one of the aworld’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Product Manager - Bone & Pipelines in Hong Kong.
Live
What you will do
Reporting to the Business Unit Lead - General Medicine, Product Manager – Bone and Pipelines is accountable for:
Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized
Devising and implementing marketing plans in line with global/regional guidance to build the brand and grow the business
Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values
Key Responsibilities
Insight Generation
Initiate and conduct market research when necessary, analyze findings and develop POA accordingly
Build network with key external stakeholders to gain insight about the unmet medical needs
Identify new business opportunities, develop cases and plans for securing resources to realize the potential of the opportunities
Planning, Execution & Cross-Function Collaboration
Develop launch-readiness activities plan for pipeline products with cross-functional team
Develop long-range forecasts, annual budget, and quarter latest estimates with finance team
Develop and implement annual Country Brand Plan in full congruence with global guidance
Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)
Support BU Lead to develop GTM for new launches
Design and implement omnichannel promotional strategy in line with the approved local brand plan
With support from Value Access & Policy (VA&P), take the ownership to:
- Formulate launch price strategy for new launches and obtain senior managements’ approval
- Propose and implement pricing strategies of responsible product(s)
- Plan and execute hospital formulary listing activities (e.g. DAC & DTC listing)
- Design and implement Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)
Support VA&P manager together with medical to implement advocacy plan
Execute Direct-to-Consumer (DTC) education campaigns and define critical metrics to measure success
Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and product meetings)
Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)
Coordinate competitive intelligence and drive competitive action plans
Manage promotional budget to ensure management result can be achieved
Recruit and manage external suppliers
Track and report brand performance regularly based upon the agreed critical metrics in local brand plan
Compliance
Ensure all activities, campaigns and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) align with internal policies and local code of practices
Win
What we expect of you
Minimum of 8 years of experience in industry, with at least 5 years of experience in marketing function
Solid product life cycle management experience
Direct-to-Consumer campaign experience is preferred
Digital marketing experience is preferred
Financial and budgeting skills and experience
Computer skills (MS Office programs)
Fluency in English, both oral and written communications
Proficiency in Cantonese
Thrive
What you can expect of us
As we work to develop treatments that take care of others so we work to care for our teammates’ professional and personal growth and well-being.
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
careers.amgen.com
Equal Opportunity Statement
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
