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(Senior) Manager, Marketing & Promotions | mega events & partnership, luxury retail, shopping mall
The Company, a renowned retail corporation based in Hong Kong and with a significant presence in both Hong Kong and China, is currently hiring for the position of (Senior) Manager in their Marketing & Promotions team. Specializing in the development and management of large-scale shopping malls and tourist complexes, the Company is seeking an exceptional individual to join their team.
As a (Senior) Manager, you will be part of a team consisting of 4-5 professionals. Your main responsibilities will involve the development and implementation of a comprehensive marketing communications strategy. This strategy will encompass planning and managing mega-events, as well as establishing strategic partnerships.
Responsibilities
- Collaborate closely with the Team Head to develop marketing strategies that align with business and branding objectives.
- Lead the development and implementation of effective marketing tactics throughout various stages, such as pre-opening, grand launch, digital activation, campaigns, tenant relations, and event sponsorship.
- Actively seek external collaboration opportunities to generate new marketing ideas, increase awareness, and drive revenue.
- Utilize strong project management skills to oversee and execute a wide range of campaigns in a professional manner.
- Coordinate with internal stakeholders, vendors, and business partners to achieve campaign KPIs and ensure program success.
- Monitor and manage the campaign budget and expenses.
- Oversee the effectiveness of all promotional activities and analyze ROI results. Lead the team in providing relevant reports for campaign effectiveness analysis.
- Provide support in the development and implementation of ad hoc projects.
- Review and analyze campaign results for insights and improvement opportunities.
Qualifications
- Holder of degrees in Marketing, Business, Communication, or related disciplines.
- Have a minimum of 8 years of relevant experience in Shopping Mall marketing / luxury retail.
- Possesses all-rounded marketing experience.
- Have a proven track record of driving marketing initiatives and solid experience in leading large-scale events/campaigns.
- Have effective communication and influencing skills with strong proficiency in written and spoken English and Chinese (Cantonese & Mandarin).
Apply / Refer a Friend
Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at [email protected] or apply directly.
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Please note that only shortlisted applicants will be contacted.
