Responsibilities:
Campaign Targeting & Segmentation:
- Extract and prepare data for campaign targeting using Python scripts
- Collaborate with internal stakeholders to understand business requirements, define and refine customer segmentation, targeting criteria and journey workflow for customer communications
- Ensure accurate and timely delivery of data, with governance well in place
Event Trigger Data Automation:
- Automate data extraction and transformation processes for event triggers to enable automatic communications blasting through Salesforce Marketing Cloud
- Ensure automation performs precise and timely data extraction and transfer to Salesforce Marketing Cloud
- Support to resolve data automation incident and improve automation efficiency as needed
- Explore new techniques and best practices from the market to enhance existing customer segmentation and automation journey
Customer & Campaign Analysis:
- Support the development and enhancement of Power BI dashboard for target audience analysis and campaign performance tracking
- Assist in customer and campaign analysis to uncover insights, summarise key takeaways and support test & learn initiatives for continuous improvement
Qualifications:
- University graduate in Data Analytics, Computer Science, Mathematics, Statistics or related subjects
- Prior working experience in CRM, data and analytics and automation in financial services or consulting firms
- Hands on experience as CRM / Data Analyst with strong skills in Databrick (using Pythons script). Experience with Power BI and SQL is also preferred.
- 2-5 years of relevant working experience
- Attention to details and strong problem-solving skills with a growth mindset to ensure data quality and enable continuous improvement
- Self-motivated and proactive, with a positive attitude
- Advantage with knowledge in Salesforce Marketing Cloud or related digital Marketing Automations platforms
About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.
AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.
Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.
Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits) , Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).