The Position
- Design and navigate impactful brand building strategies, sponsorships and initiatives to strengthen brand positioning and build brand experiences (local and global)
- Formulate and execute integrated communication campaigns for the Corporation and other business units
- Be the brand identity custodian to ensure quality brand image is maintained
- Establish partnerships with park companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business’s brand messaging
- Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
- Develop measurements to evaluate programmes effectiveness and analyze & compile reports for management review
- Manage brand guidelines and brand check on regularly basis to ensure brand consistency for the Corporation
- Perform any other duties as assigned by the management
The Candidate
- Bachelor's degree in Marketing, Communications, Public Relations, Social Science, Languages or equivalent
- Minimum 5 years of experience preferably working in an MNC or ad/marketing/PR agency with the capability of storytelling from a cross-cultural perspective and global mindset
- Higher education or professional qualifications with less experience will also be considered
- PR, journalism and/or event management background is a plus
- Proactive, agile, creative, passionate and good team player; eager to learn and grow
- Strong project management, with strategic & analytical mindset and problem-solving skills
- Able to work independently to lead the projects and coach other junior team member
- Excellent interpersonal, communication and presentation skills
- Proficiency in spoken and written English and Chinese (including Putonghua)
What We offer
- Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
- 5-day work week, attractive annual leave and additional special leave
- Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
- Professional training and career advancement opportunities
- Accessible to various bus service with network across different locations in HK
Interested parties please submit your application . Commencing position will be commensurate with qualifications, relevant experience, and competencies.
The application will remain open until the position is filled. HKSTP reserves the right not to fill the position.
Personal data provided will be treated in strict confidence and used for recruitment purpose only. All personal data collected will be used strictly in accordance with employer’s personal data policies, you can refer to the Corporation’s Privacy Policy Statement at https://www.hkstp.org/privacy-policy/
Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. Personal data of unsuccessful applicants will be retained for a maximum of two years counting from the date the vacancy has been filled.
About Hong Kong Science & Technology Parks Corporation
Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to create a thriving I&T ecosystem grooming 13 unicorns, more than 15,000 research professionals and over 2,000 technology companies from 28 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.
More information about HKSTP is available at www.hkstp.org.