At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Supporting the HKMO team, this role’s key purpose is to support the Client Engagement and Training Managers in execution of all programs and initiatives in the area of customer retention, new client acquisition, client appointment, prospecting, ROI across Client Engagement events and training initiatives co-ordination.
KEY RESPONSIBILITIES
CLIENT ENGAGEMENT STRATEGY
- Assist Client Engagement Team in execution, follow up and monitoring global and regional client strategy and plans
- Participate in the development of communication and training material on CVM initiatives for retail teams
- Pro-active in proposing, creating and executing actions that drives the key CVM KPI (Elite growth)
CLIENT DATA, OUTREACH & REPORTING
- Work with Client Engagement Team and Retail to elevate quality of data capture, with a view to enhancing retention and client prospecting
- Design and compile regular CVM reports, conduct KPI performance analysis and propose recommendations for Client Engagement Team to optimise and enhance actions
CLIENT RETENTION TOOLS, EXPERIENCES & GIFTING ACTIVITIES
- Assist Client Engagement Manager in rollout and implementation of corporate CVM tools and programs
- Manage and maintain ongoing experiences and gifting offers to drive brand loyalty and retention
- Develop and enhance HKMO specific tools and programs to improve client communication, experience and retention
- Working in partnership with Retail Operations & Training teams to ensure all stores receive and are able to use all CVM tools
- Co-ordinate feedback from stores and follow up on enquiries and issues that may arise from CVM tools usage
TRAINING CO-ORDINATION
- Working with Training Manager to organise training schedules, facilities bookings, logistics arrangement and co-ordination
- Assist in the preparation of training material- proof reading, translation, data entry
- Co-ordinate of training schedules, topics and agendas between other office functions
OPERATIONS & ADMINISTRATION
- Maintain orderly records of all initiatives, events and projects
- Co-ordinate invoice and payment between external vendors and Finance Team
- Assist Client Engagement Manager to ensure operational regional compliance of CRM activities for HKMO
PERSONAL PROFILE
- 2-3 year minimum experience in Client Engagement and or Training Role
- Strong Analytical Skills
- CRM tools experience
- Project Management Experience
- Retail Experience preferred
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.