Marketing Executive

RESPONSIBILITIES

Specific responsibilities include but are not restricted to:-

• Assist in developing marketing calendars and executing marketing programs and initiatives across all channels of distribution
• Support the planning and execution of digital marketing efforts, including SEO/SEM and marketing campaigns.
• Assist in overseeing and implementing marketing campaigns to support sales targets and ensure the success of new product launches.
• Manage social media platforms, such as Instagram and Facebook, including content updates, campaign planning, execution, communication, and monitoring to build brand image, increase brand awareness, and engage the target audience.
• Support the implementation of PR initiatives, such as media relationship building, drafting news releases, and fulfilling media requests to enhance brand and product exposure.
• Assist in executing social media campaigns, including digital advertising, promotions, and PR efforts to boost brand and business awareness.
• Conduct competitors’ research and market analysis to gather relevant information for marketing strategies.
• Coordinate with vendors to produce marketing and PR materials, such as POSM (Point of Sale Materials) design and production.

REQUIREMENTS

• Minimum 2 years of experience in the retail industry, experience in fashion retail is highly preferable
• Energetic, with a high sense of initiative, drive and self-motivation – ability to work independently, deal with multiple tasks and tight timelines, and priorities
• Strong team player with excellent communication and interpersonal skills.
• Good command of written and spoken English and Chinese
• Proficiency in Microsoft Office Applications such as Excel, PowerPoint and Chinese Word Processing
• Candidates with more experience will be considered as Senior Marketing Executive