In this role, you will assist the Manager / Senior Manager:
To identify valuable partners and grow retail banking business by coordinating channels and bank’s units, such as branches, direct channels, to promote different banking products
To formulate and launch effective marketing campaigns to deliver business targets
Main Responsibilities:
Execute effective business development strategies and marketing plans to achieve bank’s business objectives
Assist to design, plan and implement end-to-end sales and marketing campaigns for driving the acquisition and portfolio growth for YOU Banking and GBA segments
Assist to acquire new customers, grow CASA balance and enhance product cross-selling and transaction capabilities in order to maximize the profitability of the segment
Work closely with all internal departments to gain their support for smooth program launch and fulfilment
Assess and incorporate latest regulatory and compliance requirement in execution
Proactively analyze competitors’ business and marketing activities to understand market trend
Monitor campaign response and prepare the program result tracking
Budget and expenses management (including invoice settlement)
Assist to conduct regular sales performance review
To meet the challenge, you should have the following qualifications and attributes:
Degree holder or above in Business Administration, Marketing or related disciplines
4 years of experience in retail banking business, exposure to branch operation, segment management and marketing campaigns is preferable
Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
Good team player and detail oriented
Able to work under pressure and tight schedule
PC literate with good knowledge of Microsoft Office
Good command of both written and spoken English and Chinese
