lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The CRM team at lululemon APAC is focused on deepening guest relationships and driving long-term retention through personalized, data-driven engagement. Our mandate is to design and execute scalable lifecycle campaigns that resonate across diverse markets in the region. By leveraging marketing automation and content personalization, we aim to deliver meaningful experiences at every touchpoint. This role plays a critical part in enhancing team efficiency, enabling smarter segmentation, and ensuring our CRM strategies are both locally relevant and regionally adaptable.
A day in the life
As the CRM Lead, you will be at the forefront of our customer engagement strategy, driving personalized, data-driven communications that deepen relationships and elevate the guest experience. You’ll lead the development and execution of automated lifecycle campaigns, optimize performance through insights, and collaborate cross-functionally to scale CRM operations across the region.
- Lead content strategy across automated CRM channels to enhance engagement and performance.
- Manage end-to-end lifecycle email campaigns—including marketing, re-engagement, drip, and transactional streams—from ideation to deployment and reporting.
- Partner with cross-functional teams to implement scalable, best-in-class CRM solutions and workflows.
- Ensure accurate tagging and tracking of email and digital campaigns.
- Analyze campaign performance and provide actionable insights to support strategic goals.
- Support planning and execution of key CRM initiatives, ensuring timely and successful delivery.
- Leverage CDP data to optimize email analytics and segmentation strategies.
- Coordinate Salesforce campaigns, lead flow, imports, dashboards, and reporting.
- Present marketing automation strategies and performance updates to stakeholders.
- Demonstrate strong communication, problem-solving, time management, and collaboration skills.
- Minimum 5 years of CRM experience, preferably within the retail industry.
- Proficiency with Salesforce Marketing Cloud and Customer Data Platforms (CDPs).
- Hands-on experience with SQL and reporting/intelligence tools.
- Strong analytical skills with the ability to translate data into strategic recommendations.
- Experience managing automated email campaigns with A/B and multivariate testing.
- Solid understanding of database design and structure.
- Ability to communicate complex technical concepts to diverse audiences.
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
[1] Youtube Video
#LI-GC1
References
Visible links
1. https://www.youtube.com/watch?v=Flve6EPw5B4
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