POSITION SUMMARY
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Manages all aspects of the boutique in line with the commercial strategy approved by the management, and always within standards of image and services worldwide.
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Achieves sales, service & operational KPIs
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Understands the market; adapts to market changes and incorporates information to develop sales planning with Retail Director
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Assumes leadership role and strengthens retention through effective communication, on-going effective staff training and awareness of staff morale and career development
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Promotes broad understanding of the business relevance of CRM
Main Responsibilities
Brand Passion
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Acts as Maison ambassador; demonstrates and encourages enthusiasm and excitement for the brand, the history, and the culture
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Coaches team on adhering to the brand guidelines; ensures team members to act as ambassadors to deliver the brand image to every Client.
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Demonstrates the luxury selling culture within the team
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Maintains in-depth product knowledge, instructs and shares product information to the team to optimize sales strategies
Leadership
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Provides instructions and directions for the team in alignment with the business plan
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Motivates team for goal achieving: create a positive work environment, empower the team, encourage innovative solutions, creates sense of team spirit and commitment to the Maison
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Identifies individual strengths and development areas for future development and growth and effective succession, and provide proper support
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Organizes the team in an efficient manner according to business needs and delegate responsibility with clear expectations
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Provides regular feedback and supports team members with consistent coaching, identifies their development and training needs
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Supports and fosters On-Boarding Process
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Identifies steps to reduce staff turnover rate and strengthens retention by smooth integration of new joiners and by emphasizing awareness of people and career development; anticipates potential leave risks for top talent; retain top talents
Sales
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Achieves sales goals, translates strategic and business goals into concrete and individual actions and objectives
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Monitors business and market trends, cooperate with Retail Director to develops a selling strategy in his/her boutique based on market trends, different selling opportunities and sales objectives
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Models expert understanding of the luxury selling culture and coaches the team to effectively apply all principles; be an active manager on the sales floor; constantly communicates on boutique sales goals
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Ensures business opportunities are maximized through efficient sales floor management, being a visible presence and support as well as ensuring standards are achieved
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Understands competitors’ products and differentiates products in competitive selling situations; coach the team on how to sell products versus the competition in order to uplift conversion rate
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Maximize the potential of all product categories carried in the store, capitalizes on all available supports (visual merchandising, training, clienteling, events, office team…) and fosters synergies between categories
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Gathers and provides customer feedback to management team for future business planning
Customer Service & CRM
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Establish a Client-centric mindset in the team, motivate and lead them to achieve Services & CRM KPIs
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Promotes clienteling as a daily activity; ensures the team to collect qualitative data and coach them to establish trust and strong business relationships
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Ensures the team provides excellent service to each individual entering the boutique, in line with standards of customer service
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Builds a loyal Clientele, leverages all clienteling tools to ensure the highest level of customer experience and achieve repurchase objectives
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Leads by example on the floor, understand the clients’ needs, identify potential areas of improvement
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Actively participates in appropriate local networking and community events to capture prospects
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Always back-up their team in case of customer complaints; can handle communication with complaining customer in a confident way, uses the opportunity to build a long-term relationships
Boutique Operations and Administration
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Implements brand guidelines and shares best practices
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Demonstrates and controls all operational processes; maintains accurate documentation and coaches associates
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Proactively controls the inventory, assures the consistency, correctness and appropriateness of the stock at any time. Manages inventories in a pro-active way in order to optimize the sales while keeping a financially healthy stock level
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Maximizes sales opportunity through perfect merchandising execution and dynamic display. Ensures boutique visibility and environment align with brand standards
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Understands and communicates policies, standards and procedures and ensures properly executed
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Monitors store controllable expenses, supervises loss, assets protection and risk management and be accountable for inventory management
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Ensures proper maintenance, keeps up the boutique in excellent states at all times
Candidate Profile
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Tertiary educated with minimum 5 years sales and management experience in luxury retail, preferably with sales background in accessories and watches
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Good command of Cantonese, English and Mandarin. Other languages are advantageous
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Excellent selling, customer service and clienteling skills, having relationships and networks are advantageous
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Sincere, warm and pleasant, strong brand integrity, and adaptable to changes
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Strong leadership with people management skill, able to motivate, develop and cultivate a team
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Proactive, organized, multi-tasking, strong analytical and problem solving skills and highly adaptable to dynamic environment
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Computer knowledge in Word, Excel and PowerPoint
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Good leadership with ability to coach and motivate sales team to achieve sales target