Job Description
- Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including SEO, SEM, Google Adwords and E-commerce solutions
- Monitor and analyze key performance indicators (KPIs), metrics, and analytics data to measure the effectiveness of digital marketing efforts and identify opportunities for improvement
- Assist in performance analysis from all digital channels to generate insights and recommendations for internal customers
- Stay updated on the latest digital marketing technologies and trends; explore possible opportunities to implement such new technologies into marketing campaigns
- Measure and report with recommendations for optimization on business performance, program effectiveness and assess against goals
- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects
- Maintain accurate and organized records of digital marketing activities, budgets, and performance metrics
Requirements
- Bachelor Degree holder in Creative Media, Marketing, Communications or related disciplines
- Preferably 5+ years experiences in on digital marketing experience, especially on performance marketing
- Knowledge of web analytics tools/software (GA or others) is required
- Working in Airline / travel / hospitality industry, digital marketing agencies or MNC regional marketing role is a plus
- Conversion Management in terms of site usability, user journeys, up-sell/cross- sell.
- Good working knowledge and experience of e-commerce activities and online marketing channels
- Strong analytical skills and data-driven thinking.
- Experience using web analytics and other tools to identify opportunities for improvement
- Ability to effectively work under tight deadlines and manage projects independently
- Good command of spoken and written English and Chinese
- Strong interpersonal, presentation skills, leadership and analytical skills
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