Marketing Assistant

About Yulan Group

With our two unique properties—the Arca and the Figo in Hong Kong, we invite you to share in this adventure and make a lasting impact. As a vibrant community driven by a passion for authentic hospitality, we focus on rewriting the rules with a fresh and human approach. True hospitality comes from compassion and genuine care, fostering connections and meaningful stories. Here, every detail matters, and the little things elevate the experience.

Stay connected @yulangroup

Yulan Goodies

As a valued team member, you'll enjoy great goodies like duty meals, exclusive discounts, and wellness initiatives. We prioritize your well-being with comprehensive medical and dental insurance, generous paid leave, and continuous learning opportunities. Join us in a collaborative environment where you can thrive personally and professionally.

What you'll be doing

• Content Creation: Develop brand-focused materials such as social media posts, blog articles, website content, eDM and marketing collateral.

• Market Research & Analysis: Conduct market research to identify trends, consumer insights, and the competitive landscape.

• Campaign Management: Assist in the execution, and optimization of integrated marketing campaigns across multiple channels.

• China Marketing: Assist in the XHS, WeChat and other Chinese Marketing channels

• Support other assigned marketing activities and ad-hoc projects

What we're looking for

• Bachelor's degree in marketing, communications, or a related field

• 1-2 year relevant experience in marketing or content creation role, experience in hotel /F&B industry is an advantage

• Proficient in using marketing tools and software, such as content management systems, email marketing platforms, and social media scheduling tools

• Strong written and verbal communication skills, with the ability to adapt tone and style for different audiences

• Creative mindset with the ability to think outside the box and bring fresh ideas to the table

• Familiarity with basic design principles and experience using graphic design tools (e.g., Canva, Adobe Creative Cloud) is a plus

• Collaborative mindset and a passion for marketing and digital content

Candidate Personalities

• Creative Problem Solver

  • Approaches challenges with innovative solutions.

  • Enjoys thinking outside the box to enhance guest experiences.

• Adaptable Innovator

  • Embraces change and is open to new ideas and approaches.

  • Quick to learn and willing to take on diverse tasks.