The new (Senior) CRM Specialist will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
- Utilize data/AI segmentation model to categorize users based on behavior, preferences, and engagement levels
- Develop and implement strategies to engage fiat, derivatives trading and sports prediction users in different life stage
- Personalize user interactions and communications to enhance user platform transaction and engagement.
- Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
- Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Support analysis and enhancement of CRM campaigns
- Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Requirements
- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Knowledge of Crypto industry/ financial markets will be a plus
- A strong eye for detail and precision
- Quick-thinking to respond to ever-changing and volatile market conditions
- Self-directed learning attitude and strong sense of ownership
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design
- Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
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